Real-World Data on SMB Success

Estimated Data Value: $700k / yr

Introduction: Insurance companies require a comprehensive understanding of the businesses they underwrite to effectively assess risk. Real-world data on small to medium-sized businesses (SMBs)—including foot traffic, revenue, and employee turnover—offers vital insights into operational dynamics that are critical for risk assessment. Data providers who can supply this type of information are becoming increasingly valuable in the insurance industry, where tailored, data-driven policies can minimize risk.

What Data is in Demand? Insurance providers seeking more precise risk assessments are particularly interested in the following data:

• Foot Traffic Data: Insights into customer activity and business demand, offering a tangible measure of engagement.

• Revenue Trends: Data on revenue patterns, including seasonal fluctuations and growth trajectories, helps insurers assess a business’s financial health.

• Employee Turnover: High turnover rates can signal operational instability, which is a key factor in determining risk for SMBs.

Who is Buying This Data?

• Insurance Companies specializing in risk assessment for SMBs need this data to refine their underwriting models.

• Risk Assessment Firms that work with insurers use this operational data to build more accurate risk profiles, providing better advice and predictions to their clients.

Why This Data is Valuable:

• Better Risk Models: Real-world operational data allows insurers to move beyond traditional financial metrics, incorporating tangible, day-to-day business performance to assess risk more accurately.

• Custom Policies: Foot traffic, revenue, and employee turnover data allow insurers to offer policies that better reflect the unique operational dynamics and risk profiles of SMBs.

• Proactive Risk Mitigation: By identifying patterns in revenue and staff retention, insurance companies can anticipate potential risks and implement strategies to minimize loss.

Get Involved: If you have access to real-world data on SMBs, including foot traffic, revenue trends, and employee turnover, the insurance industry is eager to acquire it for risk assessment purposes. Let’s collaborate to deliver actionable insights that will help insurers improve their risk models and tailor policies to better serve the needs of small and medium-sized businesses.

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1  _{This figure was calculated using a combination of factors that include market size, size requirements, and scarcity and is an estimated value. The value reflects the total across all potential buyers, and is not reflective of a single deal.}