Millennials Sportsbook Market Share Data

Estimated Data Value: $1 million / yr ¹

Introduction: The sports betting market is experiencing rapid growth, particularly among millennial users. For hedge funds employing systematic trading strategies, understanding how platforms like DraftKings, FanDuel, and legacy sportsbooks such as William Hill and BetMGM perform among millennials is critical for refining investment models. By analyzing market share data and millennial engagement in sports betting, funds can make more informed decisions on which platforms are gaining traction and why.

What Data is in Demand? Hedge funds are seeking detailed insights into millennial engagement and preferences within the sportsbook industry. Specifically, they are interested in:

• Market Share Data: Breakdown of the market share held by platforms such as DraftKings, FanDuel, William Hill, and BetMGM, focusing on millennial users.

• User Engagement Metrics: Data on how millennials interact with these platforms, including frequency of bets, preferred sports, and betting patterns.

• Platform Preferences: Information on which sportsbooks millennials prefer, including newer platforms like DraftKings and FanDuel, and how they compare to legacy platforms.

Who is Buying This Data?

• Hedge Funds: Hedge funds focused on systematic trading models are the primary buyers. They integrate sportsbook market share and engagement data into their trading algorithms to predict market performance and consumer behavior trends.

Why This Data is Valuable:

• Refined Trading Models: Understanding how millennials engage with various sportsbook platforms allows hedge funds to refine their trading strategies by incorporating real-time consumer behavior and preferences into their investment models.

• Predictive Insights: Millennial engagement with sports betting platforms offers insights into broader market trends, such as shifts toward mobile betting and platform loyalty.

• Identifying Market Leaders: Market share data helps investors identify which sportsbooks are gaining popularity with millennials, providing key information for potential investments in the industry.

Get Involved: If your company has access to data on sportsbook market share, user engagement, and millennial preferences, hedge funds engaged in systematic trading are actively seeking this information. Let’s collaborate to provide the insights they need to make data-driven investment decisions in the fast-growing sports betting market.

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1  _{This figure was calculated using a combination of factors that include market size, size requirements, and scarcity and is an estimated value. The value reflects the total across all potential buyers, and is not reflective of a single deal.}