Physical Receipt Data, Grocery Emphasis

Estimated Data Value: $2.5 million / yr ¹

Introduction: In the media measurement industry, understanding consumer behavior through grocery receipts provides powerful insights into how media exposure drives real-world purchases. By sourcing OCR-scanned, itemized physical receipt data from grocery stores across the US, companies can gain deep insights into consumer spending habits. This data is invaluable for tracking media attribution, enabling businesses to measure the effectiveness of advertising campaigns and their influence on purchasing decisions.

What Data is in Demand? For effective media attribution, the following data points from grocery receipts are highly sought after:

• Itemized Purchase Details: Each item on the receipt, including product name, category, brand, quantity, and price.

• Consumer Behavior: Purchase frequency, shopping patterns, and basket size to understand consumer engagement.

• Receipt Data Scanning (OCR): Digitally scanned physical receipts using OCR technology to capture and convert item-level data into actionable insights.

Who is Buying This Data?

• Media Measurement Firms: Companies focused on measuring the impact of advertisements on consumer behavior need grocery receipt data to link purchases to specific campaigns.

• Attribution Companies: Firms that specialize in tracking the effectiveness of media across platforms use this data to determine which ads result in conversions.

• Retailers and Consumer Goods Brands: CPG companies and grocery retailers are interested in understanding how marketing efforts translate into in-store sales.

Why This Data is Valuable:

• Improved Media Attribution: By tracking itemized receipts, businesses can link product purchases directly to media campaigns, enabling precise measurement of ROI for marketing efforts.

• Consumer Spending Insights: Grocery receipt data offers a detailed look into how often consumers buy specific items, their spending habits, and product loyalty, helping brands optimize their advertising.

• Granular Purchase Tracking: Itemized receipts provide a real-world view of which media campaigns lead to tangible purchases, giving brands a data-driven approach to refining their media strategies.

Get Involved: If your company has access to US grocery receipt data—including itemized details and OCR-scanned physical receipts—the media measurement industry is eager to acquire this information for attribution analysis. Let’s collaborate to provide the insights needed to track the impact of media campaigns and drive better decision-making in marketing strategies.

1  _{This figure was calculated using a combination of factors that include market size, size requirements, and scarcity and is an estimated value. The value reflects the total across all potential buyers, and is not reflective of a single deal.}