Non-Credit Card Data on Membership for Fitness Industry

Estimated Data Value: $400k / yr

Introduction: Hedge funds utilizing systematic trading strategies are actively seeking new data sources to enhance their predictive models. Specifically, data on customer KPIs—such as new memberships, returning customers, and cancellations—at major gym chains like Planet Fitness can provide valuable insights into market performance. By supplying non-credit card data on customer behavior, data providers have a unique opportunity to meet this growing demand within the investment community.

What Data is in Demand? Hedge funds are particularly interested in the following non-credit card data points related to fitness industry customers:

• New Customer Data: Information on first-time memberships, including demographics and motivations for joining.

• Returning Customer Data: Data that tracks customer loyalty and engagement, including the frequency of gym visits and factors driving member retention.

• Cancellation Data: Insights into membership cancellations, such as reasons for leaving and patterns that may predict churn.

Who is Buying This Data?

• Hedge Funds specializing in systematic trading models are the primary buyers. These funds seek customer behavior data to improve their algorithmic models and predict market trends in the fitness industry.

Why This Data is Valuable:

• Enhance Trading Models: Hedge funds can integrate fitness customer data into their systematic trading models to better predict market performance based on consumer behavior.

• Monitor Market Trends: Membership and churn data from fitness centers serve as indicators of market shifts, helping funds assess the health of the broader fitness industry.

• Mitigate Risk: Understanding churn and retention rates enables funds to avoid investing in companies or sectors with declining customer bases.

Get Involved: If your company has access to non-credit card data on customer behavior within the fitness industry—whether it’s new memberships, returning customers, or cancellations—hedge funds specializing in systematic trading are actively seeking this information. Let’s collaborate to provide the insights these investors need to optimize their strategies and stay ahead of the market.

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1  _{This figure was calculated using a combination of factors that include market size, size requirements, and scarcity and is an estimated value. The value reflects the total across all potential buyers, and is not reflective of a single deal.}