Brand-Level Ad Spend Data

Estimated Data Value: $10 million+ / yr ¹

Introduction: Ad spend data at the brand level is becoming increasingly valuable for hedge funds engaged in systematic trading. By analyzing how much publicly traded companies, such as Coca-Cola, invest in advertising, hedge funds can track performance metrics and gain insights into the effectiveness of campaigns. Data on ad spend, combined with performance outcomes and demographic details, allows funds to create models that better predict market movements and company growth. Hedge funds are now seeking comprehensive ad spend data with an immediate need for insights related to publicly traded brands.

What Data is in Demand? For accurate trading strategies, hedge funds are specifically seeking the following data points:

• Brand-Level Ad Spend: Detailed information on how much publicly traded companies (ex. Coca-Cola, PNG) spend on ads across multiple platforms.

• Performance Metrics: Data on the performance of these campaigns, including engagement rates, click-through rates (CTR), and conversion data.

• Demographics and Metadata: Bonus data on the demographics of the target audience and any other metadata, such as ad formats or delivery platforms.

Who is Buying This Data?

• Hedge Funds: Financial institutions, especially quants, need this ad spend data to assess company performance and market positioning.

• Quantitative Analysts: Analysts focusing on data-driven insights use this information to feed systematic trading models.

• Global Investors: Investors tracking the financial health of publicly traded companies use ad spend data to assess whether marketing investments correlate with growth.

Why This Data is Valuable:

• Performance Insights: Ad spend data, combined with performance metrics, allows hedge funds to evaluate the return on investment (ROI) for brands, informing trading decisions.

• Market Sentiment Analysis: By analyzing ad spend, investors can gauge a company’s market strategy and confidence in future growth.

• Predictive Modeling: Demographic and performance data help quant funds refine their models to predict company performance based on advertising trends.

Get Involved: If your company has access to detailed brand-level ad spend data for publicly traded companies, including performance metrics and demographic insights, hedge funds are eager to acquire this information for systematic trading purposes. Let’s collaborate to provide the data needed for optimizing investment strategies in the fast-paced advertising landscape.

Got this data? Shoot us an email.

1  _{This figure was calculated using a combination of factors that include market size, size requirements, and scarcity and is an estimated value. The value reflects the total across all potential buyers, and is not reflective of a single deal.}