Alcohol Purchase Data for Major Sporting Events

Estimated Data Value: $700k / yr ¹

Introduction: In the beverages industry, major sporting events like the Super Bowl and Kentucky Derby drive significant spikes in alcohol purchases. For companies conducting market assessments, accessing detailed data on alcohol sales surrounding these events provides valuable insights into consumer behavior, brand performance, and pricing trends. By sourcing data on purchases by type, brand, price, and store location with at least three years of historical data and monthly updates, beverage companies can refine their marketing strategies, optimize inventory, and forecast demand.

What Data is in Demand? To conduct effective market assessments, beverage companies and market analysts are seeking the following data points:

• Price and Quantity Sold: Details on how much consumers are paying for alcohol during major sporting events and the volume of products sold.

• Store Address and Location: Data segmented by store location, including regional and urban/rural differences, to identify purchasing trends around event locations.

• Type and Brand: Information on the type of alcohol purchased (beer, wine, spirits) and the specific brands that perform best around major events like the Super Bowl and Kentucky Derby.

• Three Years of Historical Data with Monthly Updates: Continuous data, including at least three years of historical trends, allows for comparison of year-over-year performance and seasonal analysis.

Who is Buying This Data?

• Beverage Companies: Alcohol brands looking to understand consumer preferences and optimize their product placement during high-demand periods.

• Retailers and Distributors: Retailers and wholesalers seeking to predict and manage inventory ahead of major sporting events, ensuring they stock the right products.

• Market Research Firms: Firms specializing in consumer trends use this data to offer insights on how sporting events impact alcohol sales and consumption patterns.

Why This Data is Valuable:

• Event-Driven Sales Forecasting: Access to historical and real-time data allows companies to predict spikes in demand around major sporting events, helping to ensure product availability and pricing strategies are optimized.

• Competitive Brand Performance: By analyzing which brands perform best during key events, beverage companies can adjust their marketing and promotional efforts to capture a larger market share.

• Geographical Insights: Store location data helps companies understand regional preferences, allowing them to cater to specific markets based on historical purchasing patterns.

Get Involved: If your company has access to data on alcohol purchases—including price, type, brand, and store address—around major sporting events such as the Super Bowl and Kentucky Derby, beverage companies are eager to acquire this information for market assessment purposes. Let’s collaborate to provide the insights needed to optimize product offerings and capitalize on high-demand periods in the beverages market.

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1  _{This figure was calculated using a combination of factors that include market size, size requirements, and scarcity and is an estimated value. The value reflects the total across all potential buyers, and is not reflective of a single deal.}