Ad Spend-Data, Google Emphasis

Estimated Data Value: $700k million / yr ¹

Introduction: Understanding advertising spend trends is vital for companies in the financial services industry looking to optimize their investment strategies. By sourcing detailed advertising spend data—primarily from platforms like Google—financial analysts can gain valuable insights into market dynamics, ad performance, and budget allocation across industries. This data enables investors to assess the effectiveness of digital advertising, identify growth opportunities, and make informed decisions.

What Data is in Demand?
For effective investment analysis, financial services firms are seeking the following ad spend data:

• Platform-Specific Ad Spend: Data on advertising budgets spent on major platforms like Google, including spending amounts, campaign types, and industries.

• Ad Performance Metrics: Insights into the effectiveness of advertising campaigns, including click-through rates, impressions, and conversion rates.

• Trends in Budget Allocation: Data on how ad spend changes over time, by industry and region, helping to identify which sectors are investing heavily in digital advertising.

Who is Buying This Data?

• Investment Firms: Financial services firms use ad spend data to evaluate the growth potential of companies investing heavily in digital advertising.

• Market Analysts: Analysts focused on digital marketing use this data to assess industry trends and predict shifts in ad budgets.

• AdTech Companies: Companies in the advertising technology space use this data to benchmark ad spend and identify areas of growth.

Why This Data is Valuable:

• Investment Analysis: Ad spend data provides insights into market growth and which companies are investing significantly in advertising, helping financial firms make informed investment decisions.

• Market Trend Analysis: Understanding how ad budgets are allocated helps assess which industries are seeing growth and which may be experiencing challenges.

• Performance Benchmarking: Ad spend data enables investors and AdTech companies to evaluate the performance of advertising campaigns and adjust strategies accordingly.

Get Involved:
If your company has access to advertising spend data, particularly from Google, financial services firms are interested in acquiring this information for investment strategy purposes. Let’s collaborate to provide the insights needed to assess ad performance and identify growth opportunities in the digital advertising market.

Got this data? Shoot us an email.

1  _{This figure was calculated using a combination of factors that include market size, size requirements, and scarcity and is an estimated value. The value reflects the total across all potential buyers, and is not reflective of a single deal.}